Observation Room
One-way mirror for undisturbed observation. Productive insight without influencing test participants.
User Research Laboratory
UX Lab
Targeted product optimisation through behavioural research, UX and usability testing. Whether campaign, app, website, or software — we ensure your product hits the mark.
Lab Equipment
State-of-the-Art Testing Environment
Test Room with Camera & Microphone
Motorised cameras and microphones for comprehensive recording of every interaction — qualitatively and quantitatively analysable.
Professional Moderation
Experienced moderators guide sessions and guarantee actionable results.
Remote Testing
Global reach: unmoderated and moderated remote sessions with international user panels.
Eye Tracking
Precise gaze recording for heatmaps, fixations and saccades — making visible what users really perceive.
UEQ & Standardised Questionnaires
User Experience Questionnaire and other validated instruments for measurable UX metrics.
Methods & Tools
Over 30 UX Methods
01
Track & Analyse
- Contextual Inquiry
- Focus Groups
- Field Studies & Observation
- Online Surveys
- Competitive Analysis
- Hotjar / Qualitative Tools
- Google Analytics
02
Think & Strategy
- Persona
- Jobs to be Done (JTBD)
- User Scenarios
- Top Task Analysis
- Customer Journey Mapping
- User Stories
- Design Thinking
- Design Sprint
03
Make & Design
- Information Architecture
- Card Sorting
- Low- & High-Fidelity Wireframing
- Interactive Prototype
- Design System / Pattern Library
- Moodboards
- Accessibility Check
04
Test & Evaluate
- Summative & Formative Evaluation
- Remote User Testing
- Eye Tracking
- A/B Testing
- Tree Testing
- Think-Aloud Protocol
- Heuristic Evaluation
- UX Audit
Save Time
Save time & money
with targeted testing.
Free 30-minute consultation.
study@ubcg.net