AI Integration & Process Optimisation
We find the right AI use cases, integrate AI into your real processes and tools, measure the effect and train your team to run it responsibly.
Academy for Agile UX & AI · DACH · MENA · Africa · USA
Understand behavior. Create impact.
We are an academy for agile UX and AI — and a team of engineers, researchers, designers and analysts who integrate AI into your processes, research your users and build your products.
10+
Years Enterprise UX
350+
Professionals Trained
5
Countries & Markets
ISO
9241 Certified
Core Services
AI Integration & Process Optimisation
Digital Transformation Consulting
UX Research & Usability Lab
UXgile Academy — Training & Mentoring
UX/UI Design & Full-Stack Development incl. AI
Trusted by companies like
- ThyssenKrupp
- Sky Deutschland
- Porsche Design
- Otto
- Signal Iduna
- alfatraining
What We Do
User-centred.
Evidence-based. Measurable.
Digital Transformation Consulting
Strategy, roadmaps and hands-on support for companies and public bodies moving to digital, AI-supported ways of working.
UX Research & Usability Lab
Moderated and unmoderated, qualitative and quantitative, remote and on-site testing per ISO 9241. Ensuring your product meets the needs of your target audience.
UXgile Academy — Training & Mentoring
Certified training for agile UX and AI — on-site or remote — plus mentoring for teams. From fundamentals to advanced, for individuals and companies.
UX/UI Design & Full-Stack Development incl. AI
From research to prototype to production: interfaces, web apps, platforms and AI features built by one team.
Accessibility (WCAG / BITV / BFSG)
Comprehensive accessibility services: audits, consulting, testing, and certification. Legally compliant and inclusive for all user groups.
AI & Digital Transformation
From AI idea to
working product.
Engineers and researchers who take AI out of the slide deck: we find the right use cases, integrate AI into real processes, measure the effect and train your people to run it.
Integrate AI into processes
Process analysis, use-case selection, workflow automation and responsible AI integration into your existing tools.
Research & analysis
User research, data analysis and evaluation: we show what AI changes for your users and your business.
Realise products
UX, UI and full-stack development including AI features — from prototype to production.
Train & mentor teams
Hands-on training on-site or remote and mentoring until your team masters AI projects on its own.
UXgile Academy
Learn agile UX and AI — your way.
On-site training
Workshops and certified courses at your company in Germany, Morocco and across the DACH and MENA regions.
Remote training
Live online courses and workshops in English, German, French and Arabic — for teams in any time zone.
Mentoring
Ongoing one-to-one and team mentoring while you introduce AI and digital transformation in your company.
Our Work
Case Studies
DACH
Industrial Software · UX Research
ThyssenKrupp
Complex B2B interface with high error rates. Contextual Inquiry, usability tests and iterative redesign of critical user flows.
−42%Error Rate After Redesign
DACHStreaming / Consumer · Usability Testing
Sky Deutschland
Low retention in the TV app. Discovery flow fundamentally analysed and redesigned for better content findability.
+34%Task Completion Rate
DACHE-Commerce · UX Strategy
Otto
High checkout abandonment. Contextual Inquiry revealed trust gaps and unnecessary steps in the payment process.
+27%Checkout Conversion
DACHLuxury Retail · UX & Accessibility
Porsche Design
Digital experience not matching the brand's premium standards. UX audit and redesign of critical flows.
98/100Usability Score
Questions
Frequently asked
Who is UBCG?
UBCG (United Behavioral and Cognitive Group SARL) is an academy for agile UX and AI and a team of engineers, researchers, designers and analysts. We integrate AI into business processes, run user research, build digital products and train and mentor teams. Founded by Mouncif Ait Abdelghani, headquartered in Marrakech, Morocco, with operations in Germany and the USA.
In which regions do you work?
We work with clients in Germany, Austria and Switzerland (DACH), Morocco and the wider MENA region, other African markets, the EU and the USA — on-site or fully remote, in English, German, French and Arabic.
How can I reach you fastest?
Use the WhatsApp button or the free 30-minute consultation form. We usually reply within 24 hours on working days.
How can UBCG help us integrate AI into our company?
We start with your processes and users: we identify use cases with real value, prototype them, integrate AI into your existing tools and workflows, measure the effect and train your team to operate and improve the solution. Mentoring continues until your team runs AI projects independently.
Do you only advise, or do you also build AI products?
Both. Our engineers do UX/UI design and full-stack development including AI features, from prototype to production, together with our researchers and analysts.
Ready to start?
Make your product
truly user-centred.
Free 30-minute consultation.
No obligation.