Our Story
At UBCG, we believe in designing experiences that truly resonate with users. As a design engineering company with a focus on UX research, usability, ergonomics and accessibility, our mission is clear: to develop intuitive, inclusive and memorable solutions.
The inclusive approach is a key factor in precisely tailoring solutions to the specific needs of diverse user groups — and ensuring that all members of a target audience accept those solutions.
Mouncif Ait Abdelghani, Founder & CEO · Inclusive Design & Cognitive Expert, UBCGYears of Expertise
UX, usability and cognitive psychology — across DACH and MENA markets.
Professionals Trained
UX professionals we have developed through training and workshops.
Projects Delivered
Successfully completed projects for organisations across 5 countries.
What Defines Us
Consulting, Training & Workshops
From agile management through UX consulting to accessibility and ergonomics — tailored support for organisations. Interactive workshops that empower teams.
Research & Market Studies
Our research centre in Morocco delivers in-depth market analysis and product testing. Validate ideas, test concepts, refine offerings.
Opinion & Market Research
Studies on market and consumer opinion. Products, services, advertising materials and presentations — tested precisely against target audience expectations.
DACH & MENA Markets
Over 10 years of experience with enterprise clients in Germany, Austria, Switzerland and the Arab world. Cultural and linguistic understanding of both worlds.
Certifications & Memberships
Work Together
30 minutes. Free. No obligation.