Our Story
Marrakech · Germany · USA
Academy for Agile UX & AI · Digital Transformation · UX Research · Inclusive Design
At UBCG, we believe in designing experiences that truly resonate with users. As an academy for agile UX and AI and a team of engineers, researchers, designers and analysts, our mission is clear: to integrate AI responsibly into organisations, to research what users really need and to build intuitive, inclusive and memorable solutions.
The inclusive approach is a key factor in precisely tailoring solutions to the specific needs of diverse user groups — and ensuring that all members of a target audience accept those solutions.
Mouncif Ait Abdelghani, Founder & CEO · Inclusive Design & Cognitive Expert, UBCG
UX, usability, AI and cognitive psychology — across DACH, MENA, Africa and the USA.
Professionals we have developed through training, mentoring and workshops.
Successfully completed projects for organisations across 5 countries.
What Defines Us
From agile management through UX consulting to AI, accessibility and ergonomics — on-site or remote, with mentoring for teams. Interactive workshops that empower teams.
Integrating AI into processes, optimising workflows and realising products — with engineers, researchers and designers in one team.
Our research centre in Morocco delivers in-depth market analysis, opinion research and product testing. Validate ideas, test concepts, refine offerings.
Over 10 years of experience with enterprise clients in Germany, Austria, Switzerland and the Arab world. Cultural and linguistic understanding of both worlds — now also serving North America.
Certifications & Memberships
Work Together
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We usually reply within 24 hours on working days.
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