Observation Room
One-way mirror for undisturbed observation. Productive insight without influencing test participants.
Laboratoire de recherche utilisateur
UX Lab
Optimisation ciblée des produits par la recherche comportementale, les tests UX et d’utilisabilité.
Équipement du labo
Environnement de test de pointe
Test Room with Camera & Microphone
Motorised cameras and microphones for comprehensive recording of every interaction — qualitatively and quantitatively analysable.
Professional Moderation
Experienced moderators guide sessions and guarantee actionable results.
Remote Testing
Global reach: unmoderated and moderated remote sessions with international user panels.
Eye Tracking
Precise gaze recording for heatmaps, fixations and saccades — making visible what users really perceive.
UEQ & Standardised Questionnaires
User Experience Questionnaire and other validated instruments for measurable UX metrics.
Méthodes & outils
Plus de 30 méthodes UX
01
Track & Analyse
- Contextual Inquiry
- Focus Groups
- Field Studies & Observation
- Online Surveys
- Competitive Analysis
- Hotjar / Qualitative Tools
- Google Analytics
02
Think & Strategy
- Persona
- Jobs to be Done (JTBD)
- User Scenarios
- Top Task Analysis
- Customer Journey Mapping
- User Stories
- Design Thinking
- Design Sprint
03
Make & Design
- Information Architecture
- Card Sorting
- Low- & High-Fidelity Wireframing
- Interactive Prototype
- Design System / Pattern Library
- Moodboards
- Accessibility Check
04
Test & Evaluate
- Summative & Formative Evaluation
- Remote User Testing
- Eye Tracking
- A/B Testing
- Tree Testing
- Think-Aloud Protocol
- Heuristic Evaluation
- UX Audit
Gagnez du temps
Gagnez du temps et de l’argent
grâce à des tests ciblés.
Consultation gratuite de 30 minutes.
study@ubcg.net