At UBCG, we believe in crafting experiences that resonate deeply with users. As a design engineering firm specializing in UX research, usability, ergonomics, and accessibility, our mission is simple yet impactful: to design solutions that are intuitive, inclusive, and memorable. Through meticulous analysis of user needs, behaviors, and goals, we tailor strategies that drive engagement and satisfaction.

With roots in Germany since 2018, we’ve collaborated with leading clients across industries like medical technology, manufacturing, e-commerce, software development, banking, and insurance. From concept creation to usability testing, we’ve delivered cutting-edge solutions for both digital products—like apps, websites, and intranets—and non-digital systems, including advanced endoscopic devices.

Based in Marrakech, our reach extends across Morocco and Africa, empowering organizations with inclusive design services. Whether it’s user research, concept development, or product testing, we ensure our clients’ offerings are seamlessly aligned with their target audience. Our research center in Morocco also provides comprehensive studies on market trends and consumer opinions, delivering actionable insights to drive success.

For both digital and non-digital products, as well as in communication, the inclusive approach is a key factor in tailoring solutions precisely to the specific needs of diverse user groups and ensuring that all members of the target audience accept the solutions.