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UBCG (United Behavioral and Cognitive Group SARL) is an academy for agile UX and AI and a team of engineers, researchers, designers and analysts. We integrate AI into business processes, run user research, build digital products and train and mentor teams. Founded by Mouncif Ait Abdelghani, headquartered in Marrakech, Morocco, with operations in Germany and the USA.

We work with clients in Germany, Austria and Switzerland (DACH), Morocco and the wider MENA region, other African markets, the EU and the USA — on-site or fully remote, in English, German, French and Arabic.

Use the WhatsApp button or the free 30-minute consultation form. We usually reply within 24 hours on working days.

We start with your processes and users: we identify use cases with real value, prototype them, integrate AI into your existing tools and workflows, measure the effect and train your team to operate and improve the solution. Mentoring continues until your team runs AI projects independently.

Both. Our engineers do UX/UI design and full-stack development including AI features, from prototype to production, together with our researchers and analysts.

We check each use case against GDPR and the EU AI Act before building: which data is used, on what legal basis, where it is processed and which risk class applies. We avoid sending personal data to public AI tools without a legal basis and prefer solutions that fit your compliance requirements.

On-site training at your company, live remote training, and ongoing mentoring for individuals and teams. Topics include agile UX, user research, UX/UI, accessibility, ergonomics, digital transformation and AI.

For UX, product and development teams, managers and public-sector staff who want to work in a user-centred, agile way and to use AI responsibly. We have trained more than 350 professionals.

Our user research laboratory in Marrakech has an observation room, test rooms with cameras and microphones, eye tracking and standardised questionnaires such as the UEQ. We also run moderated and unmoderated remote studies worldwide.

The price depends on scope, number of participants, method and location. In the free 30-minute consultation we clarify your goals and give you a concrete proposal.

Since 28 June 2025 the German BFSG requires many consumer-facing digital products and services — for example online shops — to be accessible. Some micro-enterprises providing services are exempt. We assess whether it applies to you and what to do about it.

You can pay securely by card or PayPal through Stripe or PayPal payment links, or request an invoice with bank transfer. Card data is processed only by the payment provider — never by this website.

Yes. Use the “Order via WhatsApp” button on a product page and we will confirm availability and payment options.