Notre histoire

À propos d’UBCG

Marrakech · Allemagne · USA

Marrakech · Allemagne · USA

United Behavioral
& Cognitive Group

Académie UX agile & IA · Transformation digitale · Recherche UX · Design inclusif

At UBCG, we believe in designing experiences that truly resonate with users. As an academy for agile UX and AI and a team of engineers, researchers, designers and analysts, our mission is clear: to integrate AI responsibly into organisations, to research what users really need and to build intuitive, inclusive and memorable solutions.

The inclusive approach is a key factor in precisely tailoring solutions to the specific needs of diverse user groups — and ensuring that all members of a target audience accept those solutions.

Mouncif Ait Abdelghani, Founder & CEO · Inclusive Design & Cognitive Expert, UBCG
10+

Ans d’expertise

UX, usability, AI and cognitive psychology — across DACH, MENA, Africa and the USA.

350+

Professionnels formés

Professionals we have developed through training, mentoring and workshops.

37+

Projets réalisés

Successfully completed projects for organisations across 5 countries.


Ce qui nous définit

Piliers de notre travail

01

Consulting, Training & Workshops

From agile management through UX consulting to AI, accessibility and ergonomics — on-site or remote, with mentoring for teams. Interactive workshops that empower teams.

02

AI & Digital Transformation

Integrating AI into processes, optimising workflows and realising products — with engineers, researchers and designers in one team.

03

Research & Market Studies

Our research centre in Morocco delivers in-depth market analysis, opinion research and product testing. Validate ideas, test concepts, refine offerings.

04

DACH, MENA, Africa & USA

Over 10 years of experience with enterprise clients in Germany, Austria, Switzerland and the Arab world. Cultural and linguistic understanding of both worlds — now also serving North America.

Where we work

  • Morocco — headquarters, UX lab and research centre in Marrakech
  • Germany — client work and training across DACH
  • USA — US entity for North American clients

Certifications & adhésions

Normes que nous appliquons

  • CSPO — Certified Scrum Product Owner
  • Agile Scrum Master
  • PRINCE2
  • ITIL4
  • ISO 9241-11 Certified
  • AHK Morocco Member

Travaillons ensemble

Faisons
connaissance.

30 minutes. Gratuit. Sans engagement.

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