User Research Laboratory

UX Lab

Targeted product optimisation through behavioural research, UX and usability testing. Whether campaign, app, website, or software — we ensure your product hits the mark.

Lab Equipment

State-of-the-Art Testing Environment

Observation Room

One-way mirror for undisturbed observation. Productive insight without influencing test participants.

Test Room with Camera & Microphone

Motorised cameras and microphones for comprehensive recording of every interaction — qualitatively and quantitatively analysable.

Professional Moderation

Experienced moderators guide sessions and guarantee actionable results.

Remote Testing

Global reach: unmoderated and moderated remote sessions with international user panels.

Eye Tracking

Precise gaze recording for heatmaps, fixations and saccades — making visible what users really perceive.

UEQ & Standardised Questionnaires

User Experience Questionnaire and other validated instruments for measurable UX metrics.

Methods & Tools

Over 30 UX Methods

Track & Analyse

Contextual Inquiry
Focus Groups
Field Studies & Observation
Online Surveys
Competitive Analysis
Hotjar / Qualitative Tools
Google Analytics

Think & Strategy

Persona
Jobs to be Done (JTBD)
User Scenarios
Top Task Analysis
Customer Journey Mapping
User Stories
Design Thinking
Design Sprint

Make & Design

Information Architecture
Card Sorting
Low- & High-Fidelity Wireframing
Interactive Prototype
Design System / Pattern Library
Moodboards
Accessibility Check

Test & Evaluate

Summative & Formative Evaluation
Remote User Testing
Eye Tracking
A/B Testing
Tree Testing
Think-Aloud Protocol
Heuristic Evaluation
UX Audit

Save Time

Save time & money
with targeted testing.

Free 30-minute consultation.
study@ubcg.net

Free Consultation →