Welcome to the
UX, Usability & Cognitive Lab
We analyze usability and also research how people interact with, perceive and make decisions about
news, advertising, digital and physical products.
Target-Oriented Product Optimization: UX and Usability Testing for Successful Market Positioning
Through human behavior research, UX, and usability testing in our lab, we deliver targeted optimization for maximum impact. Whether it’s a resonant campaign, tackling fake news, or tailored app, website, or software development – we ensure your product hits the mark.
track & analyze
Learn how customers use your product – the key to successful optimization.
UX & Usability
Building User-Centered Products According to ISO 9241.
Book your free 30-minute consultation! ⟶Research, Test, for Doing
Whether you're in the concept phase, in development, or your product is finished, we work together to develop data-driven concepts and solutions for your product, service, or advertising.
UX-Lab Features
Observation room with one-way glass, Test room equipped with motorized cameras & microphones, Moderators to guide sessions and ensure smooth testing.
Testing Methods: Focus groups, Contextual interviews, Think-aloud protocol, Card sorting, Empathy mapping, Customer journey mapping etc.
Your Success, Our Mission.
User-Centered Solutions for Maximum Impact.
E-Mail: study@ubcg.net
