Bestseller
Digital
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The UX Research Canvas Pro is the central tool for UX researchers, product teams and UX coaches. Developed from over 10 years of practical UX research experience at UBCG — in enterprise projects for companies like ThyssenKrupp, Sky Deutschland and Otto.
The canvas guides your team step by step through all phases of the user-centred research process: from goal definition through method selection to analysis and design recommendations.
Ideal for: kick-off workshops, sprint planning with UX focus, onboarding new UX team members, and as a permanent reference in the project room.
The UX Research Canvas Pro is the central tool for UX researchers, product teams and UX coaches. Developed from over 10 years of practical UX research experience at UBCG — in enterprise projects for companies like ThyssenKrupp, Sky Deutschland and Otto.
The canvas guides your team step by step through all phases of the user-centred research process: from goal definition through method selection to analysis and design recommendations.
Ideal for: kick-off workshops, sprint planning with UX focus, onboarding new UX team members, and as a permanent reference in the project room.
The canvas covers all 4 phases of the Track–Think–Make process:
- Track (Understand users): Contextual Inquiry, field studies, interviews, online surveys, competitive analysis, Hotjar, analytics
- Think (Analyse): Persona, Jobs to be Done, Top Task Analysis, Customer Journey Map, Empathy Map, Affinity Diagram
- Make (Design): Information Architecture, Card Sorting, Wireframing, Prototyping, Design System basics
- Test (Validate): Moderated Usability Test, A/B Testing, Tree Testing, Heuristic Evaluation, UEQ, Think-Aloud
Each method includes: brief description, application example, pros and cons, recommended tools, and ISO 9241 reference.
Finally a canvas that really covers all phases of the UX process. We use it in every kick-off workshop. The ISO 9241 references are especially helpful for enterprise clients who need a standard.
Used the canvas in our last sprint review — great discussion starter. The combination of print and Figma template is ideal: physical in workshops, digital in remote meetings.
Very well-thought-out tool, especially the method cards. Only note: a few quantitative methods like Conjoint Analysis are still missing. Otherwise excellent — would recommend without hesitation.