Bestseller
Sanny Vacation In Morocco
Sanny Vacation
The canvas covers all 4 phases of the Track–Think–Make process:
- Track (Understand users): Contextual Inquiry, field studies, interviews, online surveys, competitive analysis, Hotjar, analytics
- Think (Analyse): Persona, Jobs to be Done, Top Task Analysis, Customer Journey Map, Empathy Map, Affinity Diagram
- Make (Design): Information Architecture, Card Sorting, Wireframing, Prototyping, Design System basics
- Test (Validate): Moderated Usability Test, A/B Testing, Tree Testing, Heuristic Evaluation, UEQ, Think-Aloud
Each method includes: brief description, application example, pros and cons, recommended tools, and ISO 9241 reference.
Finally a canvas that really covers all phases of the UX process. We use it in every kick-off workshop. The ISO 9241 references are especially helpful for enterprise clients who need a standard.
Used the canvas in our last sprint review — great discussion starter. The combination of print and Figma template is ideal: physical in workshops, digital in remote meetings.
Very well-thought-out tool, especially the method cards. Only note: a few quantitative methods like Conjoint Analysis are still missing. Otherwise excellent — would recommend without hesitation.