Next gen web interf ace design 4

Good typography will be key; small screens don’t have much room, and depend on clarity and 'glance-ability' to quickly convey critical information in the most effective manner.

Problem

Web design tools haven't evolved at the rate web design trends have been shifting. Are we seriously still spending hours learning to hand-code new design trends that will die out before we master them?

Approach

Web design is an ever trending field and after two long decades of waiting, we finally have the tools we hoped for to bring our designs to life on multiple devices. This next generation of web design tool should versatile and enable web designers to bring

Solution

Once we’ve overcome that barrier, not only can we design more usable interfaces, but we can also design more consistently-branded ones. That’s a considerable win both for users and brands.

Client

Internal Brief

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The Process

Typographic hierarchy in design is generally how we convey what information is most important and portray it in a highly 'glance-able' way. Meaning, with the quickest flick of an eye towards the automotive display console, a driver should instantly see the next turn direction, the song title, the station name, etc. Since these displays can utilize only a small number of bitmap fonts at fixed sizes, there’s little leeway to create that visual hierarchy with dynamic content. The functionality questions are compounded by the introduction of smartphone apps tied to those automotive systems and other devices.

The Result

Once we’ve overcome that barrier, not only can we design more usable interfaces, but we can also design more consistently-branded ones. That’s a considerable win both for users and brands.

“The first thing I noticed was just how smart and sleek this theme is. I’d definitely use it out and about!”

Rich Piana, Themewagon.com, Inc.

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