# UBCG — United Behavioral & Cognitive Group > UBCG (United Behavioral & Cognitive Group SARL) is an academy for agile UX and AI and a team of engineers, researchers, designers and analysts. We integrate AI into business processes, optimise workflows, run user research and analysis, realise digital products (UX, UI, full-stack incl. AI) and offer training on-site and remote plus mentoring for teams. Headquartered in Marrakech, Morocco, with operations in Germany and the USA; clients across DACH, MENA, Africa, the EU and the USA. Languages: English, German, French, Arabic. Contact: hello@ubcg.net · Phone: +212 5 25 15 23 92 ## Services - [AI Integration & Process Optimisation](https://ubcg.net/services#s-ai): We find the right AI use cases, integrate AI into your real processes and tools, measure the effect and train your team to run it responsibly. - [Digital Transformation Consulting](https://ubcg.net/services#s-digital-transformation): Strategy, roadmaps and hands-on support for companies and public bodies moving to digital, AI-supported ways of working. - [UX Research & Usability Lab](https://ubcg.net/services#s-ux-research-lab): Moderated and unmoderated, qualitative and quantitative, remote and on-site testing per ISO 9241. Ensuring your product meets the needs of your target audience. - [UXgile Academy — Training & Mentoring](https://ubcg.net/services#s-uxgile-academy): Certified training for agile UX and AI — on-site or remote — plus mentoring for teams. From fundamentals to advanced, for individuals and companies. - [UX/UI Design & Full-Stack Development incl. AI](https://ubcg.net/services#s-ux-ui-fullstack): From research to prototype to production: interfaces, web apps, platforms and AI features built by one team. - [Accessibility (WCAG / BITV / BFSG)](https://ubcg.net/services#s-accessibility): Comprehensive accessibility services: audits, consulting, testing, and certification. Legally compliant and inclusive for all user groups. - [Consulting & Agile Product Management](https://ubcg.net/services#s-consulting): Consulting in Agile Product Management, Inclusive Design, UX and Usability Testing. Interactive workshops that empower teams to work in a user-centred way. - [Public Service Design & E-Government](https://ubcg.net/services#s-public-service-design): UX research and usability testing to improve digital public services. More effective, accessible, and user-friendly. - [Software / Hardware Ergonomics](https://ubcg.net/services#s-ergonomics): Ergonomic expertise for optimal usability, efficiency, and comfort in digital and physical product environments. - [Opinion & Market Research](https://ubcg.net/services#s-market-research): Market and consumer analysis, product testing, advertising testing. Our research centre in Morocco delivers deep insights. - [Countering Disinformation](https://ubcg.net/services#s-countering-disinformation): Expert knowledge on analysing misinformation patterns, communication strategies, and building credibility. - [UX Quality Certification](https://ubcg.net/services#s-ux-certification): Assessment and certification of the usability and UX quality of digital products to recognised international standards. ## Key pages - [Services & methodology](https://ubcg.net/services): Track–Think–Make approach and all services - [UX Lab](https://ubcg.net/ux-lab): usability lab, eye tracking, remote studies - [Case studies](https://ubcg.net/case-studies): measurable results for ThyssenKrupp, Sky Deutschland, Otto, Porsche Design, Signal Iduna, Morocco government portal - [FAQ](https://ubcg.net/faq): answers on AI integration, training, accessibility, payment - [About](https://ubcg.net/about): team, certifications (CSPO, PRINCE2, ITIL4, ISO 9241-11), locations - [Contact](https://ubcg.net/contact): free 30-minute consultation, WhatsApp ## Case studies - [ThyssenKrupp](https://ubcg.net/case-studies/thyssenkrupp): −42% Error Rate After Redesign — Complex B2B interface with high error rates. Contextual Inquiry, usability tests and iterative redesign of critical user flows. - [Sky Deutschland](https://ubcg.net/case-studies/sky-deutschland): +34% Task Completion Rate — Low retention in the TV app. Discovery flow fundamentally analysed and redesigned for better content findability. - [Otto](https://ubcg.net/case-studies/otto): +27% Checkout Conversion — High checkout abandonment. Contextual Inquiry revealed trust gaps and unnecessary steps in the payment process. - [Porsche Design](https://ubcg.net/case-studies/porsche-design): 98/100 Usability Score — Digital experience not matching the brand's premium standards. UX audit and redesign of critical flows. - [Signal Iduna](https://ubcg.net/case-studies/signal-iduna): +61% Intranet Usage Rate — Intranet with declining usage rates. Information architecture and navigation completely overhauled. - [Morocco Government Portal](https://ubcg.net/case-studies/morocco-government-portal): +48% Process Completion Rate — Digital administrative portal with low completion rates. User research and redesign of the application process. ## Shop - [UX Research Canvas Pro](https://ubcg.net/shop/ux-research-canvas-pro): The professional research canvas for UX teams: all key research methods structured on one A1 canvas. Includes digital template files (Figma + Miro). - [Persona & JTBD Toolkit](https://ubcg.net/shop/persona-jtbd-toolkit): Templates to build evidence-based personas and Jobs-to-be-Done statements. - [Customer Journey Map XL](https://ubcg.net/shop/customer-journey-map-xl): Large-format journey map canvas for workshops. - [UX Methods Card Deck (52 Cards)](https://ubcg.net/shop/ux-methods-card-deck): 52 cards describing core UX methods: when to use them, how long they take and what they deliver. - [Usability Test Report Template (Figma)](https://ubcg.net/shop/usability-test-report-template): A ready-to-use Figma template for structured usability test reports. - [UXgile Workshop Facilitation Kit](https://ubcg.net/shop/uxgile-workshop-facilitation-kit): Everything to facilitate UX and agile workshops: agendas, canvases and facilitation cards. - [UX Starter Bundle (Canvas + Cards + Journey)](https://ubcg.net/shop/ux-starter-bundle): Research Canvas Pro, Methods Card Deck and Journey Map XL at a bundle price. - [BFSG Accessibility Checklist 2025](https://ubcg.net/shop/bfsg-accessibility-checklist-2025): Free checklist to check whether your digital product meets the BFSG requirements. ## Optional - [Full content for LLMs](https://ubcg.net/llms-full.txt) - [Sitemap](https://ubcg.net/sitemap.xml) - [German version](https://ubcg.net/de) - [French version](https://ubcg.net/fr) - [Arabic version](https://ubcg.net/ar) - [Privacy policy](https://ubcg.net/legal/privacy) - [Accessibility statement](https://ubcg.net/legal/accessibility)